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4th application: emcra mission statement

4th application: emcra mission statement

4th application:

Facilitating the process of creating a mission statement

(Matthias, Sabrina)


Here you can find the result of this workshop: emcra's mission statement (in German).


Participative collection of ideas for emcra's mission statement - to integrate all the various existing ideas, to enable the employee's identification with and thus engagement for the stated mission



Using two forms of group collaboration to work on seven mission statement questions that have been prepared by Matthias and emcra (Why do we exist and what is our goal? Who are we? What do we do? Who do we work for? What is important for us and what do we believe in? What are the basic principles we want to work on together? What are the basic principles we want tow work on with our clients and partners?)



  • Presentation of topic and company's history by the head of company as introduction
  • Magic Cards for getting emotionally prepared and mentally focused on the topic
  • Me-We-Us for first mission statement question
  • Two rounds of World Café for next six mission statement questions
  • Circle time for short silent reflection and sharing of most astonishing collective discoveries
  • Sociometry for closing (two questions: on contentment with results and with process)
  • Four-questions-tool for evaluation (in written form)


Evaluation by team members:

  • What they observed regarding group process and facilitation: super was time keeping, asking for intermediate results/ situations, having regard to the groups, allowing for breaks, explanations of "rules"; group process was intense and open and facilitation was purposefully "discreet"; a good functioning team; everyone was very dedicated and productive; a lot of participation and dynamic and pleasant working atmosphere; that everyone wanted to work together (shared goal) and that we wanted to get to know each other better; everyone was motivated, creative, open towards all ideas; everyone was there and had interest in the topic; constructive collaboration; everyone was activ from the beginning until the end, "fruitful concurrence"; everyone participated actively
  • How the felt about the process, what pleased them and what felt negative: positive, i felt well guided/ accompanied; individual beginning (Me-We-Us) for tuning in to the participants was super and joint development of goals was super; initial scepsis gave way to interesting results - the process convinced positively; that the process relaxed me and that it brings out a good change from allday work; pleasent/ very open, enough space for everyone's ideas and suggestions; the methods were super, openness -> everyone could say what they want, the atmosphere; the process was productive and not as boring as if i would work and think on my own; open process opened me more for open methods; very positive, conspicious have been the similarities in the team (everyone "looks" in the same direction); active exchange of thoughts was positive, nothing was negative; process was productiv, creative, humorous, very pleasent, open for everything
  • What was of special importance for them: to experience the process as whole team and to thereby find a joint missions statement that everyone has worked on -> identification -> to live the mission statement -> realistic; interaction in the team; to be really involved in the basic principles (mission statement), it thus creates a team spirit; the joint development of the mission statement - big interest in emcra as a good model of a social company; the conversation with the colleagues since in all day life you dont speak so much about such topics; world café: i learned a lot about emcra and it is clear and structured what is important for the company; the joint work on mission statement, everyone involved and committed; to speak with everyone, to listen as well, to not only work at the computer; the discussions at the tables
  • What they would recommend to the facilitator for future activities: info regarding wishes for coffee and cookies beforhand; more cookies! "an army marches on its stomach"; it was a bit unclear if the questions (e.g. "what is important for us?") relate to the actual or target state; well implemented, no need to be nervous, it was fun, dont be so shy - wheras self-effacement was positiv; more time (longer workshop); keep it up; that the facilitator is cordially invited to come again; different kind of music, it was a bit too drowsy


Own Learnings:

  • It is very helpful for your own poice to practice the facilitation process beforehand extensively like a theatre role.
  • To avoid unnecessary stress, schedule at least 2 hours for the preparation of the seminar room and flip charts (if you are two persons).
  • Don't forget to agree with participants on breaks during the presentation of the agenda.
  • If you include presentations of other persons (such as the head of the team), make sure to agree explicitly on the time frame to ensure your own timing - and keep relaxed and flexible if this does not work.
  • Pace down your speaking especially in the moments of important content input (like the presentation of missions statement questions in this case).
  • Make sure to formulate your questions (e.g. four questions for evaluation), instructions and intermediate summaries (e.g. for silent circle time) clearly; maybe by checking them beforehand with your friends or colleagues.
  • People like when you are consequent with agenda, timing and method rules and thereby contain and relax yourself as much as possible.


New questions:

  • How to integrate (or exclude) team members' ideas regarding structure and layout of mission statement in a process that focuses on the generation of ideas with regard to content?
  • How to receive and respond to messages of seemingly bored/ strained faces during e.g. presentation of agenda, explanation of methods etc.?
  • How to balance consequent time keeping etc. with consideration of spontaneous team members needs (for more time, more breaks, new topics)?

Last changed by Sabrina Tschiche on 24/09/2010

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    Network of Intercultural Communication Organizations on Facilitation

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    Matthias Bär

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